My very first endeavor as RH’s VP of Creative was to help overhaul their candy-sweet division; Baby & Child, an under performer since its launch a few years prior. Every detail scrutinized and revamped, my team created a powerful visual system that could flex and still be used 6 years later.

B+C Holiday

With the successful relaunch of RH Baby and Child came an opportunity one year later to add holiday to the mix.

RHTN

Fully concepted and launched, a new division led by a small yet mighty team to create a new offering that could appeal to an audience on their way to adulthood.