Look good.
Feel gooder.

Hush Puppies, since their heyday in the 90’s, has struggled to keep step. Our team at Character embraced the brand’s timeless style—to go beyond just being trendy and claim renewable cultural space in the market. This meant not only introducing new styles and a fresh visual identity, but also championing a glass-half-full optimism, and fostering the idea that when your feet feel better, you do too.