To stand for something, you have to go back to the start. Unearth your own values from the avalanche of others. Carve your own definitions from widely held schools of thought. Discover how your life isn’t singular, but impacts your loved ones, community, the Earth.

Coyuchi is a home linens company with a mission. And it was anchoring all expressions of themselves back to this endeavor that myself and team at Character ultimately established a visual system both authentic and enduring.